MCM launches a global AW15 campaign, “We are the Futurists” for the next generation. Captured by the Munich-born photographer, Daniel Sannwald, the integrated campaign seeks to define a new mindset through a global cast of forward-thinking talents from the worlds of art, design and culture; including Chinese supermodel Ming Xi, New York-based artist Tali Lennox, Korean tattoo artist Noma Han, Swedish dancer/choreographer Benjamin Milan and multi-disciplinary artist Juliana Huxtable.
Chosen for their unparalleled creativity and fearless outlook, each talent takes on a Futurist persona– from The Believer to The Creator– that transcends the boundaries of society to form a new world where anything is possible. Each Futurist is paired with a bag from the MCM AW15 collection whose visual aesthetic matches their own: featured bags include the Milla, Berlin, Heritage Weekender, Transformer and Munich.
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